Business Plan Clinic and Workshop For Artists

Saturday, June 22 at ArtServe, 9:00 a.m. – 2:00 p.m.

DATE: June 7, 2013
MEDIA CONTACT: Jody Horne-Leshinsky,
Broward Cultural Division
PHONE: 954-357-7463
EMAIL: jleshinsky@broward.org

Broward Cultural Division, and the Florida Small Business Development Center in Broward, and the South Florida Regional Planning Councilwill offer an informational business plan clinic and workshop to assist artists and creative entrepreneurs on Saturday, June 22, 9:00 a.m. – 2:00 p.m. at ArtServe, 1350 E. Sunrise Blvd. in Fort Lauderdale.  

The Business Plan Clinic guides participants through preparation of a simple business plan, an essential tool for any artist. In addition, participants will learn how to effectively work with lenders to obtain financial support. The workshop will be facilitated by Rafael Cruz, regional director with the Small Business Development Center and Cheryl Cook, economic development specialist with the South Florida Regional Planning Council. Participants will have the opportunity to network with past alumni of the Artist as an Entrepreneur Institute.

In addition, Katerina Wagner, founder and principal of Miami Art Scene™  will present a lecture onDeveloping a Brand for the Artist. Miami Art Scene is a boutique art consulting, promotion and publicity firm specializing in the marketing, branding and representation of contemporary artists. Katerina was an exhibiting artist for over a decade where she learned the business aspects of art. She also worked within the advertising industry for many years, which led her to eventually merge her experience in media, public relations, marketing and social networking with her art and design industry background, establishing herself as a social media specialist, art manager, publicist and curator. She is a member of the Boca Raton Museum of Art Artist's Guild, ARTCENTER/South Florida, the Art and Culture Center of Hollywood, Broward Art Guild, and the Wynwood Arts District Association.

Attendance at the workshop is highly recommended for artists and alumni of the Artists as an Entrepreneur Institute. There is no fee for this workshop, however, seating is limited, RSVP is required.  

For additional information, contact James Shermer, grants administrator, Broward Cultural Division at 954-357-7502.